hat Should You Tell an AI Website Builder? How to Write Better Website Prompts
Published on: 8 September 2026AI website builders can create website pages, layouts and content from simple instructions. However, the quality of the result often depends on the information you provide.
An AI website builder cannot understand your business as well as you do. If your prompt is too short or vague, the generated website may contain generic content and a structure that does not match your goals.
A detailed website prompt gives the AI useful context about your business, customers, services, branding and objectives. You do not need to know technical terminology or coding. You simply need to explain what you want clearly.
Table of Contents
- Why Website Prompts Matter
- Start With Your Business Information
- Describe Your Target Customers
- Explain Your Main Services
- Define the Purpose of Your Website
- Tell the AI What Pages You Need
- Describe Your Preferred Design
- Include Your Brand Voice
- Specify Your Calls to Action
- Provide SEO Information
- Example of a Complete AI Website Prompt
- How to Improve Your Prompt
- Final Thoughts
1. Why Website Prompts Matter
An AI website builder uses your instructions to understand what type of website you want.
Compare these two prompts:
"Build a website for my business."
and:
"Build a professional website for a Singapore-based property agent who helps homeowners sell residential properties. The website should generate consultation enquiries, explain the selling process, showcase recent property transactions and include a prominent WhatsApp contact button. Use a clean, trustworthy and modern design."
The second prompt provides considerably more information.
The AI has a clearer understanding of the business, target market, location, website objective and desired functionality.
A good prompt does not have to be complicated. It simply needs to contain useful information.
2. Start With Your Business Information
Begin your prompt by explaining what your business does.
Include information such as:
- Business name
- Industry
- Location
- Years of experience
- Main products or services
- Areas served
- Type of customers
- Important business characteristics
For example:
"I operate a Singapore-based air-conditioning servicing company specialising in residential and commercial air-conditioning maintenance."
This immediately gives the AI a foundation for the website.
You can add more information if it is relevant.
For example:
"We provide regular servicing, chemical cleaning, installation and repair services for homeowners, offices and retail businesses."
The more specific your business description, the easier it is for the AI to create relevant content.
3. Describe Your Target Customers
A website should be designed for its intended audience.
Tell the AI who you want to attract.
Your customers might be:
- Homeowners
- Property buyers
- Business owners
- Parents
- Students
- Tourists
- Professionals
- Local residents
You can also describe their needs.
For example:
"My target customers are Singapore homeowners looking for reliable renovation contractors for kitchen and bathroom projects."
This information can influence the language, structure and calls to action generated for the website.
4. Explain Your Main Services
List the services you want visitors to find on the website.
Avoid simply saying that you provide "professional services."
Be specific.
For example:
"Our main services are kitchen renovation, bathroom renovation, carpentry, tiling and hacking services."
If you have a particularly important service, tell the AI.
For example:
"Kitchen renovation is our main service and should receive the most attention on the homepage."
This helps the AI understand which information should have greater prominence.
5. Define the Purpose of Your Website
One of the most important things to include in an AI website prompt is the website's objective.
Ask yourself what you want visitors to do.
For example:
- Contact your business
- Request a quotation
- Make a booking
- Call you
- Send a WhatsApp message
- Visit your physical location
- Purchase a product
- Sign up for an enquiry
You can tell the AI directly:
"The main purpose of this website is to generate quotation requests from homeowners."
This helps the AI build the page around a specific conversion goal.
6. Tell the AI What Pages You Need
If you already know the pages you want, include them in your prompt.
A small business website might need:
- Home
- About Us
- Services
- Portfolio
- Testimonials
- FAQs
- Contact
For example:
"Create a website with Home, About Us, Services, Projects, FAQs and Contact pages."
You can also explain what each page should accomplish.
For example:
"The Services page should provide separate sections for each service, while the Contact page should include an enquiry form and WhatsApp button."
This gives the AI more precise instructions.
7. Describe Your Preferred Design
You do not need to understand web design terminology to describe the style you want.
Use words that naturally describe your preferred appearance.
For example:
- Modern
- Minimalist
- Professional
- Elegant
- Friendly
- Premium
- Clean
- Corporate
- Bold
- Simple
You can also specify colours.
For example:
"Use a clean white background with dark text and subtle green accents."
If you already have a brand identity, provide the relevant information.
You can also describe websites or design styles that you like, while making sure the final design remains appropriate for your own business.
8. Include Your Brand Voice
The words used on your website should match your business.
Tell the AI how you want the content to sound.
For example:
"Use a professional but friendly tone. Keep the language clear and easy for homeowners to understand. Avoid excessive technical terminology."
A different business may want:
"Use a premium and sophisticated tone aimed at corporate clients."
This instruction can influence headings, service descriptions and calls to action.
9. Specify Your Calls to Action
A website should make it clear what visitors can do next.
Tell the AI which action you want to prioritise.
Examples include:
Request a Quote
Contact Us
Book an Appointment
Call Now
Send a WhatsApp Message
If your business relies heavily on enquiries, you can instruct the AI to place the primary call to action in important sections of the website.
For example:
"Use Request a Quote as the primary call to action and include it prominently on the homepage and service pages."
This is more useful than simply asking for a "contact button."
10. Provide SEO Information
You can also include basic SEO requirements in your website prompt.
Tell the AI the location and important services you want the website to be relevant to.
For example:
"Optimise the website around searches related to residential renovation services in Singapore. Use natural headings and informative service descriptions."
You can also provide specific keywords where appropriate.
For example:
- Renovation contractor Singapore
- Kitchen renovation Singapore
- Bathroom renovation Singapore
Avoid asking the AI to repeatedly insert keywords into every paragraph.
The content should remain natural and useful to visitors.
11. Example of a Complete AI Website Prompt
A complete prompt can combine all the information discussed above.
Here is an example:
"Create a professional website for a Singapore-based residential renovation company. We specialise in kitchen renovation, bathroom renovation, carpentry, tiling and hacking services. Our target customers are homeowners planning renovation projects.
The main goal of the website is to generate quotation enquiries. Include a prominent Request a Quote button and WhatsApp contact option.
Create Home, About Us, Services, Projects, FAQs and Contact pages. The Services page should clearly explain each service, while the Projects page should showcase completed renovation work.
Use a modern, clean and trustworthy design with a white background, dark text and subtle neutral accents. Use professional project photography and plenty of whitespace.
Write content in a professional but approachable tone that is easy for homeowners to understand. Include relevant Singapore-focused SEO content naturally without keyword stuffing.
Make the website responsive and easy to navigate on mobile devices."
This prompt gives the AI information about the business, audience, services, objectives, pages, design, writing style, SEO and mobile requirements.
12. How to Improve Your Prompt
Your first prompt does not need to be perfect.
After generating the website, review the result and identify what needs changing.
You can then give the AI additional instructions.
For example:
"The homepage is too text-heavy. Reduce the introduction to two short paragraphs and make the Request a Quote button more prominent."
Or:
"Add a separate service section for bathroom renovation and explain the process in four steps."
You can also provide more specific branding instructions:
"Make the design feel more premium and reduce the number of colours."
This iterative approach can be more effective than trying to write one enormous prompt containing every possible instruction.
Think of the AI website builder as a tool that can respond to successive improvements.
13. Final Thoughts
Writing a good prompt is one of the easiest ways to improve the results from an AI website builder.
You do not need to know HTML, CSS or web development terminology. Instead, explain your business in the same way you would explain it to a professional designer.
Start with your business information, target customers and services. Then explain the purpose of the website, required pages, preferred design, writing style and calls to action.
You can also provide SEO requirements and specific functionality where necessary.
Most importantly, review the generated website and continue refining it.
A strong AI website prompt does not guarantee a finished website that needs no editing. Instead, it gives the AI enough context to produce a much more useful starting point.
By giving clear instructions and refining the result, business owners can use AI website builders to create websites that are more closely aligned with their brand, customers and business objectives.